The texture is just like butter, lips are hydrated, plump and moist. The shade is gorgeous and I’ll say this is one perfect shade of red. It was literally love-at-first-sight. The scent is intoxicating and the color is simply gorgeous. This is part of their Blurred Lines Lip Collection, there are 9 shades in all,Continue reading “There’s a New Red in Town – IT Girl by It Cosmetics”